Welcoming a New Team Member in Marketing at ABL Corporation

As ABL Corporation continues to strengthen its global communication capabilities, we are pleased to welcome Soukaina Chiaibi as Content Specialist within our marketing team.

Soukaina brings a diverse background across the payments, media, and beauty industries, where she has led communication initiatives, managed digital platforms, and coordinated high-profile corporate events. Her experience includes supporting both external and internal communication efforts, from organizing major industry events to crafting digital content and managing social media engagement for multinational organizations.

With a strong foundation in storytelling, strategic communication, and data-driven content, Soukaina combines creativity with analytical thinking. Her cross-industry experience will play an important role in developing ABL Corporation’s content strategy, ensuring it reflects the Group’s diverse portfolio of businesses operating across several industries and markets. In her new role at ABL Corporation, she will contribute to shaping cohesive and engaging communication across all Group entities, supporting the brand’s global narrative and positioning.

Soukaina holds a Master’s degree in Digital Marketing and Data Analytics and a Bachelor’s degree in Marketing and Communication from Al Akhawayn University.