From Paris with Purpose: ABL Botanicals at SIMPPAR 2025

Earlier this month, ABL Botanicals joined the global fragrance community at SIMPPAR Paris 2025, and came away inspired. In a sea of legacy brands and forward-thinking formulators, one message came out loud and clear: the future of naturals is rooted in transparency, sustainability, and origin.

From technical innovations in extraction to renewed respect for botanical heritage, the event echoed many of the values ABL Botanicals has championed from the start. Moroccan-grown ingredients like Chamomile Matricaire and Argan took on new meaning in conversations around traceability, process, and place.

What does it all mean for the future of fragrance? And how does a small farm-based brand fit into the bigger picture?

Read the full recap on the ABL Botanicals blog