ABL Corporation Welcomes Ritwik “Rits” Sen as SVP – Strategic Communications

ABL Corporation is pleased to welcome Ritwik “Rits” Sen to the team as SVP – Strategic Communications, based in the Dubai office. Rits joins ABL Aviation bringing nearly three decades of experience across global advertising, corporate communications, brand strategy, and strategic storytelling. In his role, he leads ABL Corporation’s global communications and marketing function, overseeing internal and external communications strategy, brand positioning, corporate narrative, and stakeholder engagement initiatives. 

Rits has built his career on the belief that thoughtful and authentic communication has real power, shaping narratives that combine strategic clarity with creative impact. His expertise spans corporate messaging, brand development, reputation management, executive communications, and audience engagement across diverse industries and international markets. 

Prior to joining ABL Corporation, Rits spent 18 years with leading global advertising networks including Ogilvy and DraftFCB, working across a broad portfolio of regional and international clients in aviation, retail, FMCG, and financial services. This deep foundation in brand communication and strategic planning informed his transition into corporate communications leadership. 

He subsequently joined DIB, one of the Middle East and Africa region’s leading Islamic financial institutions, where he spent nine years within the Strategic Communications function. There, he led Internal Communications and supported enterprise-wide communication initiatives aligned with the bank’s strategic vision, culture, and stakeholder priorities. 

Beyond his professional work, Rits is an avid traveller, award-winning photographer, and cricket analyst and commentator, interests that continue to inform his creative perspective and appreciation for storytelling in all its forms. 

Welcome to the team, Rits!