MOROCCO WELCOME REPRESENTS ABL CORPORATION AT PURE LIFE EXPERIENCES 2026

From 7 to 10 September, Morocco Welcome, part of the ABL Corporation group, will take part in PURE Life Experiences in Marrakech, one of the most closely watched gatherings on the international calendar for high-end experiential travel. 

PURE brings together a deliberately small, senior circle: hoteliers, specialist tour operators, travel designers and global buyers, all selected for the calibre and relevance of their work. It is not a trade show built for volume; it is built for the kind of structured, substantive conversation that leads to lasting partnerships. Morocco Welcome’s presence there, represented by Managing Director Mohammed Alaoui and General Manager Jihan Elmdar, reflects the group’s continued investment in Morocco as one of the world’s most compelling destinations for considered, experience-led travel. 

A group perspective on a Moroccan strength 

Within ABL Corporation, Morocco Welcome operates as the group’s specialist in high-end, experiential travel across Morocco, a role built on deep local knowledge, longstanding relationships with artisans, guides and properties across the country, and a working philosophy that prioritises genuine access over generic itineraries. Its participation at PURE is, in that sense, a natural extension of the group’s broader approach: putting expert teams directly in front of the partners and audiences who matter most to a given market, in the settings where real business gets done. 

Representing Morocco, representing the Group 

Mohammed Alaoui and Jihan Elmdar bring to PURE the accumulated expertise of a team that works with Morocco daily, its regions, its seasons, its artisans and its evolving hospitality landscape. Their conversations in Marrakech will center on strengthening existing partnerships and forming new ones with operators and designers looking to offer their clients a more considered, better-informed route into Morocco. 

For ABL Corporation, Morocco Welcome’s presence at PURE is a straightforward statement: the group backs its specialist teams to represent their markets directly, on the industry’s own terms, among the partners who define what excellence in experiential travel looks like today.

For full details on Morocco Welcome’s participation, please visit the Morocco Welcome website. 

To arrange a meeting, contact the team at contact@moroccowelcome.com or connect with Morocco Welcome on LinkedIn.